We wanted to show how our movement shock-absorbers worked, so we took a couple of watches apart. Both were identical, except one had a cream dial and one had a black dial.
With the caseback and the glass removed, it was easy to push the movement holder in and out, backwards and forwards, and feel the gentle tension the elastomer bumpers hold it under. It’s the disc with a hole and slot cut in it.
The movement is a push fit into the disc and once everything is assembled, the movement holder is cleverly suspended in all three dimensions within the outer watch casing. It’s heavy so it has inertia and it’s this quality that helps the shock absorption system to work it’s magic when our watches take a big hit.
As well as being a great demonstration, it’s strangely satisfying, pushing the movement holder in and out of the outer case. Like a fidget toy. If you’ve never visited an Elliot Brown retailer with one of these kits or our HQ, they/we can demo it for you and it’s worth trying it yourself because it perfectly demonstrates the function and detail we put into every watch.
Did you know a small detail that so many watch companies simply don’t bother with is colour matching the i-ring glass seal. It’s a small thing but it makes a big difference (to our eyes) so we always match the seal colour with that of the dial in the watch it’s fitted to. If you look closely, the case on the left has got a black glass seal whilst the right hand case has a cream coloured seal. Small but important.