D-Day 80th Anniversary Beachmaster® Professional. A fitting limited edition watch with patented multi time zone, mission timer conceived around the D-Day landings.

This Limited Edition is completely sold out.

Full Description

As the only British watch business to hold the coveted Armed Forces Covenant Gold Award, we are delighted to launch this rare and very special Beachmaster in collaboration with the Spirit of Normandy Trust (SONT).

Beachmaster’s patented mission timer is a world first conceived around D-Day; a more fitting way for us to mark the 80th Anniversary is hard to imagine. We'll be donating 10% of the sale price to SONT to help take our D-Day and Normandy Veterans back to France for the anniversary.

Limited to just 80 pieces worldwide, each case back is numbered and personalised with your own individual engraving. 

Each watch will be accompanied by a fantastic collection of memorabilia including: a special edition coin, a limited edition print by military artist and SONT friend, Indigo Zulu Ink, a special commemorative book with forewords from SONT Patron, Lord Dannatt, vignettes from some of the Veterans and a special poem by SONT supporter Rob Aitchison.

To top all that off, one of the Veterans will pick a number between 1 and 80 at random. The corresponding watch serial number owner will receive an invite, with guest, to attend a special VIP dinner with the Veterans before they head back for the 80th.
The Watch Details: 
  • Look closer and bespoke details subtly included within this exclusive model begin to reveal their own story. Highlights include the marker below 6 o'clock/30 minutes picked out in blue, symbolising the start of D-Day at 0630. Brushed bronze hands with vintage sand SuperLuminova and dark brown leather strap are a nod to the era, whilst the deeply stamped and etched case back details the beaches and English Channel. 
  • The inner mission timing bezel couldn't be simpler to operate. Imagine you’re nine hours out from mission start, simply rotate the split scale inner bezel via the upper crown and set it nine hours in advance of the GMT hand. The GMT hand will count around the bezel scale to H hour, mission start, then automatically begin it’s journey around the second half of the split inner bezel, counting up to a rendezvous say 11 hours after H hour, mission start.
  • At the same time it’s a GMT automatic with ceramic 60 minute uni-directional divers bezel. Powered by a high grade Swiss Sellita SW330-2 Automatic with 56h power reserve, a heart encased in body armour within a highly effective movement shock protection system.
  • The dial is deftly split into outer and inner dials divided by the finest metallic border, framing a textured inner dial with subtle wavy texture, created from the NATO symbol for amphibious assault.
  • A double arrow GMT hand is simultaneously capable of displaying a second time zone via the inner 24h track whilst also referencing the split inner 24h timing bezel for mission timing duties.
  • View the watch at night or in poor visibility and everything changes. High grade Superluminova glows blue for mission timing and green for normal time checks. Simple, functional, elegant.
  • The case back is of course perfectly straight and true because it’s precisely bolted down, compressing the oversized seal perfectly whilst tensioning the movement shock protection system. If the watch descends into a high pressure environment, the case back seal increases effectiveness like a compressor case back.
  • One turn of the high grip upper mission timing crown is all you need to ‘feel’ the obsessive pursuit of detailed perfection. As the inner bezel moves, spring-loaded ceramic ball bearings plunge in and out of precisely machined chambers, securing the bezel at the required mission start time. If you enjoy mechanically satisfying objects, you’ll appreciate the skills required to deliver a detail so functional but delightful to operate. 
For the full feature set, expand the Specification and Instruction tabs below.


• Swiss made high performance Sellita SW330-2 automatic movement with 56hr power reserve and independently adjustable 24hr/GMT function
• 40mm satin brushed stainless steel case with polished detailing
• Subtle matt wave ‘amphibious assault’ graphic in the dial centre
• Deep matt black dial with 3D applied indexes
• Waterproof to 300M/1000ft; individually tested
• Timing graphics: S2 white Superluminova, glows blue
• Hours, minutes, seconds: X1 C3 green Superluminova, glows green
• External matte black ceramic unidirectional 120 click rotating bezel with X1 BWG9 white Superluminova
• Bi directional rotating Internal bezel with click-lock ceramic ball bearing mechanism and X1 BWG9 white Superluminova
• Scratch resistant domed sapphire crystal with anti reflective coating
• Custom hobnail knurled crowns at 2H and 4H
• Easy change screw in strap bars with socket heads
• Personal laser engraving included
• Solid link stainless steel metal bracelet with ratchet divers extension + leather strap with deployant buckle also included.
• Bespoke Beachmaster challenge coin
• Patent No. GB2509109
• Bespoke metallic black dial with ‘amphibious assault' wave graphic background
• H-Hour marker, 12 o'clock triangle marker and Beachmaster wordmark in blue
• Marker below 6 o'clock/30mins picked out in blue, symbolising the start of D-Day at 0630
• Bespoke blue tipped mission timing hand 
• Brushed bronze hands with vintage Superluminova
• Vintage dark brown leather fitted strap with deployant buckle
• Case back engraved and textured with outline of beaches, English channel debossed with amphibious assault wave pattern.
• D-Day 80th Anniversary debossed with individual serial number below. Owner's bespoke personal engraving
• Bespoke luxury packaging including stainless steel bracelet with extending divers buckle, strap changing tools, bespoke Beachmaster challenge coin, serial number card, limited edition print and book
◦ Strictly limited to 80 pieces worldwide in support of Spirit of Normandy Trust


  • 9H-3H - 40mm case excluding crowns
  • 41mm divers bezel
  • 12H-6H - 50mm max to tip of case shoulders
  • Maximum thickness - 14mm
  • Strap width - 22mm


Use in water:
Ensure your crown is firmly screwed down before use in water. Please note that use in water with the crown unscrewed will void your warranty.
When used in salt water, give your watch a good rinse in fresh water turning the bezel to rinse salt from under it.

Second Time Zone:
To set the GMT hand to a different time zone, unscrew the lower crown, gently pull until it clicks to the first position, rotate clockwise. The GMT hand will advance in half hour segments aligned with the current time. Use the inner 24-hour track to set the GMT hand to your chosen time zone.

Mission Timing:
To count down to an event up to 12 hours in the future:
Align ‘H’ on the internal timing bezel to the time that the event starts.
The number of hours until the event starts can be read directly off the scale on the inner bezel in conjunction with the tip of the 24-hour hand.

The mission timing function can be used no matter where the 24-hour hand is set to.

Once the 24-Hour hand has reached H, it will automatically count up the other side of the scale to an event in the future, for example to rendezvous a set number of hours after mission start.

To count up from an event:
Align the ‘H’ on the internal rotating bezel to the time that the event starts.
The number of hours since the event has started can be read directly off the scale on the inner bezel in conjunction with the tip of the 24-hour hand.

To count down to an event up to 60 minutes in the future:
Align the triangle on the external rotating bezel to the minute that the event starts.
The number of minutes until the event starts can be read directly off the scale on the outer bezel in conjunction with the minutes hand.

Download the PDF here.

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