To mark our attendance at the third British Watchmakers’ Day on 7th March at Lindley Hall, London, we’ve created a very limited edition of the Beachmaster Automatic.
Just ten pieces exist.
Each carries a unique deep English green dial, muted, grounded, quietly authoritative. The colour draws from oak woodlands, weathered stone, and the patina of objects that earn their place through use. Rooted in heritage. Built for now. Available only for British Watchmakers’ Day.
The Beachmaster was first imagined in response to a request at a Royal Marines event, then honed into the most capable watch we have ever put our name to. Its name reflects the historic role of the Beachmaster during the D-Day landings, responsible for organising and controlling the chaos of an amphibious assault.
That operational thinking shaped the watch’s defining feature, a split scale mission timing bezel.
‘Imagine you’re nine hours from mission start. Rotate the split inner bezel so the GMT hand points nine hours ahead. The GMT hand counts down to H hour, mission start, before continuing around the second half of the bezel to track time elapsed, perhaps to a rendezvous 11 hours after H hour.’ Sometimes the simplest ideas are the most effective.
Alongside this unique function, Beachmaster remains a caller GMT automatic with a ceramic 60 minute unidirectional diver’s bezel. Inside beats the high grade Swiss Sellita SW330-2 automatic, delivering a 56 hour power reserve. The movement sits within a highly effective shock protection system, a mechanical heart encased in body armour. Every detail is discreetly ruggedised to eliminate typical points of weakness. Components are deliberately over engineered to exceed the demands any human is likely to endure, including 100% pressure testing to 300 metres.
This high end specification is complemented by subtle storytelling, an ethos that runs through the special project watches we have been privileged to create, though rarely speak about due to the discreet nature of the audiences involved.
The dial itself is split between outer and inner sections, separated by a fine metallic border. The inner dial carries a subtle wavy texture derived from the NATO symbol for amphibious assault.
A double arrow GMT hand serves two purposes, displaying a second time zone via the inner 24 hour track while also referencing the split timing bezel for mission timing duties. In darkness or poor visibility the watch transforms. High grade Super-LumiNova glows blue for mission timing and green for standard time reading, simple, functional, unmistakable.
The case back is perfectly straight and true, precisely bolted down to compress the oversized seal while tensioning the movement shock protection system. As pressure increases underwater the seal tightens further, acting like a compressor case back. At its centre, Beachmaster is deeply stamped and polished above the NATO amphibious assault wave symbol. Surrounding this is an octagonal frame, referencing the NATO APP-6(C) spatial placement symbol used to control the proportions of battlefield symbology.
The details continue.
Turn the high grip mission timing crown and you’ll feel our obsessive pursuit of mechanical precision. As the inner bezel rotates, spring loaded ceramic ball bearings plunge into finely machined chambers, locking the bezel securely into position. A small detail perhaps, but one that delivers a deeply satisfying mechanical interaction.
Guiding the eye to each function is the result of extensive refinement. Carefully calibrated numeric line weights appear at ten minute intervals within the matte ceramic bezel, without the visual clutter of a full minute track. The result is a bezel design that feels both classically simple and highly functional.
To read on, jump into this blog post from our Journal for the full Beachmaster story.
For the full feature set, expand the Specification and Instruction tabs below.
