We launched Canford and Bloxworth collections at the inaugural London Watch Show to an incredible reception. We even earned a few industry awards which felt amazing for a couple of lads in a boat yard. The watches were designed to stand the test of time as evergreen models with their own distinct DNA bearing not even a second glance towards any sort of fashion season or trend. Those first two models set a high bar and carry the unique DNA that sits within every watch we create today.
Tyneham and Broadstone followed. Tyneham was our first foray into automatic movements; it looked and performed so well they sold through faster than we could make them. The Broadstone, a special edition in conjunction with the Clipper Round The World Yacht Race sits firmly in the EB hall of fame after one made it round the world mounted to the bow of one of the yachts. 50,000nm, nearly a year at sea, millions of pressure and thermal shocks, extreme UV, constant salt water conditions.
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Ian & Alex founded Elliot Brown Watches
After nearly three years working nights and sweating every detail, we opened the EB doors and began trading in March 2013 launching at the inaugural Watch Pro London Watch show, receiving some incredible industry praise and an award or two..
Canford & Bloxworth collections launched
Two very different watches for two very different audiences. One with classic lines and exquisite detailing, the other more overtly sporting, both topped to the brim with what would become the essence of Elliot Brown DNA
Development of the Holton starts
Development of Holton with a specialist branch of the British armed forces begins. A military charity watch project naturally lead to “the” conversation, that went on to become the nucleus of Holton – a watch that wears a rare crown in the world of horology.
Our ‘row it forward’ watch crosses its first ocean
Billy Taylor, Firefighter was the first of a great many people we have supported on their ocean rows. His watch became our “Row it forward” watch acting as a talismanic ocean time keeper for subsequent oarsmen and women.
Official Timing partner of The Clipper Round The World Yacht Race
As natural fits go, this one was a good one. We became the official Timing partner of The Clipper Round The World Yacht Race. Worn by the crews and mounted to the Clipper 70’ yachts for some very cold, salty, UV infused testing.
First dedicated female collection, Kimmeridge launched
After months of grabbing every female who walked past HQ and asking them to pop inside for their opinion on the colours, we launched Kimmeridge, a smaller more elegant watch. An instant hit.
Holton professional collection launched
After two years of the most intense field testing imaginable, one of our proudest days was delivering the first batch of ‘Issued’ watches to the stores at a certain military base not a million miles from EB HQ.
World Record for fastest human powered watch in the word
Wing Suit Ambassador Fraser Corsan jumped from high altitude with heated breathing apparatus in a wing suit, freefalling whilst tracking across the ground at a world record breaking speed of 249mph.
Launch of the RNLI special edition collaboration
After a windsurfing rescue back in the ‘80’s, It was always our intention to give back to the RNLI. Special editions of Canford and Kimmeridge were created, complete with the RNLI’s original rope and anchor logo re-created and deeply engraved on the case backs.
Patent awarded for EB buckle clasp
There’s fast design and there’s slow design. We’re definitely in the slow camp, taking our time, refining, honing, finessing. That was the process, over two years to develop a brand new type of highly functional clamp buckle for our webbing straps – so original it is protected by our first patent.
Patent awarded for Beachmaster watch assembly
We were challenged to create a watch with a 24hour mission timer. It had never been accomplished before. Eventually the idea came and so did a completely original complication using nothing more than a humble GMT movement. A twist of a click lock bezel is all it takes to set the mission timing.
Holton 3 hand Automatic launched
Watch enthusiasts love the Holton for it’s rare military authenticity but they hankered after an automatic version. So we created a near identical collection of automatic versions – itch scratched.
Launch of Bloxworth Heritage diver collection
Full of colour, natural brushed steel, precise ceramic divers bezel, just the right size with polished highlights and more than enough real-world capability. The collection inspired us to create a “tropic’ inspired rubber deployant strap to complete the collection.
Awarded the Armed Forces Covenant, Gold Award
We are the only watch business in the world to hold the Gold status Armed Forces Covenant Award for “relentless support of our military communities” approved at government ministerial level, presented at Dartmouth Naval College.
Launch of Bloxworth Hali, ladies collection
There are small sports watches then there’s the Hali. Small but mighty, packed with the go-anywhere, do-anything credentials of it’s larger siblings and glistening with exquisite touches.
Launch of the Beachmaster collection
After the patent award, it took nearly three years to perfect how the unique complication of Beachmaster came to life in our hands, sophisticated, tactile perfection, bristling with function hidden in plain sight until needed.
Launch of the Arne field watch collection
Field watches are like pure watch essence. There are yery few details so every one counts. Arne was a famous Starfish Decoy site during WW2, designed to fool enemy aircraft into dropping their payload on the wrong location. Now a nature reserve, it also happens to be the closest point across the water from EB HQ in Poole Harbour.
After two years of the toughest field testing and development, Holton Professional became our first Government ‘issued’ watch and would place our business in a rarified position as the first watch to be designed from the ground up specifically for UK Special Forces.
The audiences who use it have expanded exponentially with many more ‘Special’ units, Government Agencies, Blue Light and Emergency organisations around the world choosing Holton as their work watch. They’re out there right now, thousands of them discreetly going about their business, hiding in plain sight.
Beachmaster is the result of a question posed at a Royal Marines expedition event. “Could you make a watch with a 24 hour mission timer?” The result is a totally original complication designed and developed in house, then honed over two years to perfect. A technical tour de force but also a design lesson in less is more. So original it earned its very own Patent. Cool huh?
The first batch of Arne field watches sold out in 3 minutes. In the best field watch tradition, it tells the time with instant clarity day or night, with long term reliability – nothing more, nothing less. It has a great story originating from a cunning deception just across the water from our HQ.
We are the only British watch company to have created not one, but two patents. In a world bristling with many so-called tool watches, Beachmaster stands out as a completely original complication deftly created using a standard GMT movement to create a 24hour count down, count up mission timer.
As originators of the unbreakable Velcro® and webbing watchstrap, there was always a version 2.0 in us, more sophisticated, more comfortable, longer lasting, faster drying, odourless and that’s how the second patent came about, using a brand new type of webbing hinged clamp buckle.
Our ethos is to re-think and ruggedise every weak component and simplify every functional element beyond any sort of industry standard. This uncompromising approach has naturally taken us into collaborations with Mountain Rescue England & Wales, Land Rover, Armed Forces, Emergency Services and Government Agencies.
It is also the reason explorers, expedition leaders and ultra-athletes request Elliot Brown. Our watches have summited Everest countless times, crossed multiple oceans, both poles and been part of numerous world records. Read about their incredible stories in the Journal.
As a British company we’re proud to be an active member of the British Watch And Clock Makers Alliance, one of the strongest and supportive networks in the world.
We are also the only watch company to hold The Armed Forces Covenant Gold status, an award given for relentless support of our military communities and their families.
Frankly that feels like the least we can do given how much they have done for us.
