HOLTON: Land Rover x Elliot Brown (A&B)


A go-anywhere do-anything watch designed in collaboration with Land Rover, perfect for active lifestyles and based on our best selling Holton Professional.

Full Description

Based on our best selling Holton Professional quartz watch, the Land Rover x Elliot Brown Holton was created alongside Jaguar Land Rover design personnel to become the perfect fit-for-purpose watch for active lifestyles. The finer details of this model really shine through the closer you get to it, with numerous design touches carried over from the new Land Rover Defender including the hexagonal detailing and the 'squircle' shaped hour markers. Look carefully at the dial and you'll spot orange micro markers at 19 and 48, significant because it was the year the first Land Rover was launched.

Gunmetal PVD with a hardness of 1200HV is generously applied to the 316L stainless steel case. Inside there's a stainless movement housing, suspended via elastomers for immense shock protection, while on the outside the easy grip timing bezel is fitted with a hardend steel insert with clear 0-60 markings. The triple seal screw down crown is positioned at 4H and recessed into the case to ensure it is kept out of harm's way whist the 2mm sapphire crystal is treated to an anti reflective coating for perfect visibility in all conditions.


The matt black dial contrasts perfectly with the white dial graphics and white/orange hour/minutes hands for maximum contrast during the day then by night the SuperLuminova luminous hands and batons ensure instant legibility.


The deeply detailed caseback features the Land Rover oval in the centre, superimposed over contour lines traced from Tyneham Cap on Dorset's Jurassic Coast, including spot heights above sea level. The case back is securely bolted down  ensuring the Land Rover mark is always perfectly horizontal (unlike many case backs that screw onto the watch case).

Delivered in a bespoke recycled EVA travel/storage case with an additional black and orange anti-bacterial webbing strap, fitted with our patented buckle and a easy strap change tool that locks into the ends of the solid strap bars for quick strap changes even whilst out in the wild.


Bezel: high grip, uni directional divers bezel case hardened to 1200HV Vickers hardness with matt PVD coating whose hardness matches that of the hardened bezel. Highly resistant to marking and provides an outer layer of protection for the watch. The high grip texture enables the bezel to be turned by gripping the sides or pressing downwards and the fine hobnail pattern ensures the bezel can't be caught on anything, turning it accidentally.

N.B. this bezel is unapologetically fit for purpose. Please be aware it can catch or wear shirt cuffs etc.


Case: 316L stainless, anti reflective gunmetal PVD, treated with an anti-fingerprint coating that naturally repels mud and grime. PVD thickness 0.8 microns so it wears beautifully for years - the maximum possible thickness without loss of definition on case detailing (approx twice the industry standard thickness). Every watch is individually pressure tested to 200m at several points during production 


Crown: easy to use yet highly protected. Deeply recessed, screws down into watch case, triple sealed, hobnail knurling for secure grip, 4H position keeps it out of harms way


Dial: easy to read at a glance day or night with a military bearing that’s relevant and familiar. The hour markers are bold C3-coated parallelograms reminiscent of 1970s military dive watches, brought up to date with our trademark 12-3-6-9 cardinal graphics, with a white triangle at 12H to help orientate the watch when it’s dark


Hands: clear differentiation between hours, minutes and seconds hands with minimal chance of confusion. Short stubby ‘sword’ hour hand, long slender parallel minutes hand with pointed tip that reaches precisely to the minute markers. The seconds hand has a fine amber painted tip and C3 filled arrow head counterbalanced by a dark gunmetal ‘lollipop’


Crystal: bevelled 2mm sapphire with anti reflective coating applied to the inner surface to minimise glare for perfect visibility in all light conditions. It’s mounted fractionally below the hardened bezel to minimise the chance of the edge becoming chipped, with a matching black sealing ring. To pass QC, every crystal must be capable of withstanding an impact applied 3 times by a 17mm steel ball dropped from 0.5m


Movement: Swiss Ronda calibre 715 with low-battery/end of life indicator that prevents the watch being issued with a low battery. It is housed inside a proprietary shock protection system consisting of a steel housing suspended by elastomer shock absorbers. Projected battery life is approximately 3 years


Strap: Fitted with our bespoke standard length rubber strap with pin buckle.  Also in the case is a black heritage webbing strap with matching orange pin stripe and patented clamp buckle.

Strap fixing: solid steel strap bars that screw directly into the case shoulders, driven by a 5-lobe head so that the driver (included with the watch) can't slip or climb out, ensuring simple and fast strap changes whilst also providing maximum security - no spring-bars to break


Caseback: bolted down using hex bolts creating a perfect compression seal and correct tension for the shock absorption system. Multiple surfaces minimise skin contact for comfort and bolting the case down ensures the case back logo and detailing are always aligned perfectly


  • 9H-3H 43mm excluding crown
  • 12H-6H - 52mm max to tip of case shoulders
  • Maximum thickness 12mm
  • Fits up to 190mm/7.5" wrist perfectly
  • Our leather and webbing straps fit larger wrists, and metal bracelets can have any number of links added 


We design and re-design every component to make watches that are fundamentally fit-for-purpose, minimising or eliminating typical points of failure such as spring bars breaking, straps snapping, or watches leaking - all potentially catastrophic failures.

Any watches damaged in service can be repaired quickly and economically at our in-house workshop in Poole and returned to service with the minimum of disruption.

Not only is our servicing world class, the warranty has no small print. It’s honest, comprehensive, and straightforward. The whole watch is covered for 5 years, not just the movement. The only exclusions are accidental damage, the battery and wear & tear.

Download the PDF here.


As part of his recovery from acute Complex-Post Traumatic, ambassador Joe Winch’s climbing of Mount Everest was a truly remarkable achievement

From the Journal

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How the Elliot Brown x Land Rover Holton Professional came about

How the Elliot Brown x Land Rover Holton Professional came about

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