The Beachmaster® Automatic is a unique watch, bristling with patented mission timing capabilities that remain hidden in plain sight until needed. Powered by the Swiss Sellita SW330-2 GMT movement and protected by our advanced shock protection system, every watch is pressure tested to 300m, far beyond human limits.
Beachmaster is the first watch of its kind to be granted a patent since the Rolex® GMT-Master of the 1950s. A genuine horological milestone, built with purpose behind every detail.
Designed around the demands of amphibious military operations, Beachmaster can count down 12 hours to a mission or event, then time a further 12 hours after launch, unlocking a full 24 hours of analogue timing capability where most watches stop at 60 minutes.
For everyday use, it’s equally capable of tracking tides, timing separate events with the 60-minute dive bezel, and displaying a second time zone for travel or work across the world.
The patented 24-hour timing bezel is set instantly via the upper crown, referencing the second arrow of the GMT hand for intuitive operation. Spring-loaded ceramic ball bearings deliver precise, tactile clicks that reveal the obsessive engineering behind the design.
The dual-arrow GMT hand performs two functions at a glance: the inner arrow tracks a second time zone, while the outer references the 24-hour timing bezel around the dial edge. For further information on using the Mission Timer, see the video below.
Legibility is instant, day or night. Green X1 Super-LumiNova highlights daily time functions, while blue lume separates all mission timing functions in low visibility.
Originally conceived around the D-Day landings, Beachmaster pays homage to the remarkable operators responsible for planning and directing amphibious assaults under fire. Their ability to maintain order, precision and momentum in the most demanding conditions inspired every aspect of the watch.
Hidden throughout the design are details inspired by NATO battlespace iconography. The repeating wave motif on the dial and case back is the NATO symbol for an amphibious assault, while the octagonal case back frame references the spatial placement symbols used in NATO APP-6(C) military symbology.
A watch with this much functionality has no right to look this good. Obsessive, functional design isn’t just in our DNA, it is our DNA, and Beachmaster is no exception. Every element is engineered for instant legibility, day or night, using carefully balanced layers, contrast and visual weight.