That's how our watches have become the watch of choice for so many professional organisations that need the most reliable timekeeper, no matter what.
Our watches are as functional and affordable as we can make them. And with decades of unique watch making experience between us, we have been able to create some of the toughest watches on the planet.
We're able to do this thanks to our experience in the world of extreme sports where we designed and serviced thousands of watches used in demanding conditions, and experienced every sort of failure you can imagine due to elements like salt water, shock, mud, dust and rocks.
Our watches and the functions we build into them take time to develop and perfect, but the wait always seems worth it when we hear the feedback and comments. The unique details we develop can take months and sometimes years to hone, almost to the point of obsession. If we learn of a way of making something better, it becomes a mission to bring it to life.
Our HQ is in a working boat yard on the edge of Poole Harbour, UK, a perfect location for customers who come to the “Crew Room”, and for us to spend meaningful time on the water and on land.
Every watch is inspired by our coastal lifestyle in Dorset, built to the highest standard with specialised components and immense durability.
We strive to be as kind and caring as we can, towards those in and around the business and to you, our customers.
Being kind also manifests into donating tens of thousands and our time to charities every year. We live by the expression “it’s nice to be nice” treating people as we would wish to be treated ourselves.
This isn’t our first rodeo and it feels great to have such a bedrock of experience to call on. In a previous business we handled all of our watch servicing in house to make sure it was done to the highest standard.
Our customer service team have earned an enviable reputation as one of the best in the business; nothing is a problem.
We actively keep costs to a minimum whilst getting your watch back on your wrist as fast as humanly possible.
Every watch comes fully armed with a 5-year warranty that simply states: If we did something wrong we’ll put it right, if you did something wrong, we’ll put it right but there may be a small charge. We stand by it, it’s simple, straightforward and honest.
We feel like the luckiest people in the world, doing what we love, working with people who share our passion, in a beautiful location that we call home. We hope our values and obsessions come across loud and clear in the watches we put our names to.
